The Dissolving Bottle

The Philippines is commonly called a “sachet economy”. This is how most people purchase their toiletries, with little awareness on the impact of single-use plastics on the environment. And due to inadequate waste management, ocean pollution is huge problem, especially when taking to account that the country is completely surrounded by a marine ecosystem.

David Guerrero and his team at his creative agency in Manila redesigned a shampoo bar into the shape of a bottle to make it more intuitive. 

Solid shampoo bars are a genuinely simple solution to get rid of plastic packaging, but most people still think it’s a bar of soap. Bottles for hair. Bars for the body. So far this was not appealing for the hotel industry or home consumers to use. So by changing its shape, maybe we can change the consumer mindset. David says, “We have long been involved with campaigns to fight plastic waste. And with The Dissolving Bottle we have a solution that can clean your hair without a bottle.’”

Each bar is made with all-organic ingredients by local Filipino manufacturer The Naturale Market. Partner brands have the chance to customize their own versions of The Dissolving Bottle and the agency is also offering to supply the molds at cost to artisanal producers for community livelihood projects.